Puff the Magic Cereal Box
Posted on August 22nd, 2007 at 01:54pm by Mark
A while ago I posted a few pics of my cereal box wall. I still occasionally come across a cereal box worth photographing, even if it’s not in wall form. Here is “Organic Wild Puffs”–one of the trippiest cereal boxes I’ve ever seen. (Click the image for a larger version.)
Decorated in faux-Aztec imagery, the box suggests a cereal that is part Fruit Loops, part mescaline hallucinogen.
And the box admits as much: not only is there a play on the word puff, there is also a play on the idea of addiction: the cereal is “habitat forming.” (The company donates a percentage of profits to the National Wildlife Refuge Association.)
In DeLillo’s White Noise, Jack Gladney calls cereal boxes “the only avant-garde we’ve got” in America. Looking here at the drug references, quetzalcoatl icons, and vivid coloring, I’d say he might be right.
, Jack Gladney calls cereal boxes “the only avant-garde we’ve got” in America. Looking here at the drug references, quetzalcoatl icons, and vivid coloring, I’d say he might be right.
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