Yesterday in Facebook Killed the Feed I highlighted the way Facebook and Twitter have contributed to the decline of scholarly blogging. In truth though, those specific platforms can’t take all the blame. There are other reasons why academic bloggers have stopped blogging. There are systemic problems, like lack of time in our ever more harried and bureaucratically-burdened jobs, or online trolling, doxxing, and harassment that make having a social media presence absolutely miserable, if not life-threatening.
There are also problems with blogging itself as it exists in 2018. I want to focus on those issues briefly now. This post is deeply subjective, based purely on an inventory of my own half-articulated concerns. What about blogging keeps me from blogging?
- Images. Instagram, Facebook, and the social media gurus have convinced us that every post needs to have an image to “engage” your audience. No image, no engagement. You don’t want to be that sad sack blogger writing with only words. Think of your SEO! So, we feel pressure to include images in our posts. But nothing squelches the mood to write more than hunting down an image. Images are a time suck. Honestly, just the thought of finding an appropriate image to match a post is enough to make me avoid writing altogether.
- Length. I have fallen into the length trap. Maybe you have too. You know what I’m talking about. You think every post needs to be a smart 2,000 word missive. Miniature scholarly essays, like the post I wrote the other week about mazes in interaction fiction. What happened to my more playful writing, where I was essentially spitballing random ideas I had, like my plagiarism allegations against Neil Gaiman. And what about throwaway posts like my posts on suburbia or concerts? To become an active blogger again, forget about length.
- Timing. Not the time you have or don’t have to write posts, but the time in between posts. Years ago, Dan Cohen wrote about “the tyranny of the calendar” with blogging, and it’s still true. The more time that passes in between posts, the harder it is to start up again. You feel an obligation for your comeback blog posts to have been worth the wait. What pressure! You end up waiting even longer then to write. Or worse, you write and write, dozens of mostly-done posts in your draft folder that you never publish. Like some indie band that feels the weight of the world with their sophomore effort and end up spending years in the studio. The solution is to be less like Daft Punk and more like Ryan Adams.
- WordPress. Writing with WordPress sucks the joy out of writing. If you blog with WordPress you know what I’m talking about. WordPress’s browser composition box is a visual nightmare. Even in full screen mode it’s a bundle of distractions. WordPress’s desktop client has promise, but mine at least frequently has problems connecting to my server. I guess I’d be prepared to accept that’s just how writing online has to be, but my experience on Medium has opened my eyes. I just want to write and see my words—and only my words—on the screen. Whatever else Medium fails at, it has a damn fine editor.
Individually, there are solutions to each of these problems. But taken together—plus other sticking points I know I’m forgetting—there’s enough accumulated friction to making blogging very much a non-trivial endeavor.
It doesn’t have to be. What are your sticking points when it comes to blogging? How have you tried to overcome them?
And if you say “markdown” you’re dead to me.