Collectively, “Orson Whales”, “Jabber”, and “Firefly” are all pieces that can be considered to be forms of “new media”. However, the application of the term “new media” changes with each piece.
“Orson Whales” is a compilation of film, text, audio, and art. When combined, these various artistic mediums create a sort of performance art that is wildly unique. Technology allows them to coexist with one another, and therefore stimulate both the auditory and visual senses. Together, these several types of media extract a multi-sensory reaction from the audience (something that neither illustration nor text can do alone).
This chaotic amalgamation also illustrates the dynamic relationship between representational meaning and evocative meaning. On its own, the representational meaning of the text “Moby Dick” is obvious. The book is easily read on the surface level as a story about a whale. However when Orson Wells’ voice, Led Zeppelin’s lyrics, and Alex Itin’s art are all projected across the visual image of the text, the evocative meaning of the work becomes slightly more difficult to read. The book alone can be analyzed page by page; but analyzing the text, the song, the voiceover, and the art suddenly becomes an unmanageable task put forth by the “new media” compilation piece. Though the representational meaning of the text remains the same (as it has since its inception), the evocative meaning suddenly changes with the inclusion of multiple other interpretations. “Orson Whales” isn’t Orson Wells’ interpretation of the text, nor is it Led Zeppelin’s. Rather, “Orson Whales” is Alex Itin’s own reading of the renowned tale.
By using outside sources to help narrate his vision, Alex Itin brings into question the notion of artistic integrity. Who truly gets the credit? The piece in its present form could not exist without the contributions of Led Zeppelin, Orson Wells, or Herman Melville. Alone, Alex Itin’s illustrations would not be so easily recognizable as a visual reading of “Moby Dick”. Just as “Orson Whales” relies on the interactive relationship between multiple artists, so too do most other forms of “new media”. “New media” depends on the interaction of several different perspectives simply because it has transformed into a means of universal communication in a technological world.