In "From the Deep Dark Cells of Isolation", Bryan seemed to focus on linking to things that you wouldn’t first think of when reading the linked sentence. For example, with the line "wait a minute here", he linked the word "minute" to the Minute Made website. This strategy didn’t necessarily take away from the meaning or coherency of the incipit, but instead gave it some new meaning. With most of the links, you had to stop and think for a second "why is he linking to this page?", but somehow still manages not to distract the reader enough to stop reading the incipit. So overall, I think he did a good job making links that weren’t in fact direct links to what he was talking about and managed to make the reader think.
Wes seemed to employ a bit of a different strategy with most of his links by linking to images that directly related to what he was talking about. An example from his incipit would be linking the word "Philadelphia" to an image of the Philadelphia skyline. This approach seems to make the incipit a bit more coherent since it gives the reader a direct visual representation of what is going on in the story. Similarly, it also gives the story a bit more meaning, since it can give the reader more of an idea of what the author had in mind when he was writing, leaving less guessing to do about visuals.