After failing to properly explain in class what an Alternate Reality Game (ARG) is, I figured I should brush up on my knowledge about ARGs. So after a few hours of browsing ARGs that I was familiar with, like the Beast and Perplexcity, I began to formulate a definition for ARGs. I wasn’t long into defining this genre when I realized why I had failed to define it before. I failed because it’s almost impossible to define a genre that is in its infancy, since it evolves with every one of its new installments. There are, however, some basic formulas that have remained the same every since the Beast was released in 2001.
ARG is basically an interactive and non-linear narrative based game that uses the real world as its platform. Unlike traditional narrative that is told through one medium, ARG is told through every conceivable form of media (websites, e-mails, digital audio or video, movies, books, text messages, phone calls etc.), and as such it evolves with every interaction it has with players. For instance, the design team behind Perplexcity was observing and reacting live to the behaviors of its players, and thus only the beginning and the end of the game was predetermined. Of course the word “beginning” and “end” has a new meaning in ARG, because once the game begins it can’t be paused, and once it ends it can’t be continued — Perplexity began in April 2005 and ended in February 2007.
Perhaps the easiest way to imagine how an ARG works is to watch The Game, where Michael Douglas lives through a form of ARG experience. Some may disagree with this comparison, since in the movie Douglas interacts with the “game’s” actors, but they are wrong to disagree, because if we research the design behind Perplexcity, then we can see that 42 Entertainment actually hired real actors to interact with the players of Perplexcity. The players even had to publish a book in order to advance in the game — the book is entitled Tales From The Third Planet, and can be bought online via Lulu — and thus the amount of player interaction with real people in The Game is the same as it is in Perplexcity.
For more information about ARGs visit the website of the company that had created this genre (http://www.42entertainment.com).