Starbucks in the Middle East

It’s interesting how many McDonald’s, KFC, and Starbucks signs we see in the Iraqi streets in Shooting War.  This focus on American food outlets says something about economic globalization and “international integration” in the Middle East.  I won’t delve into this much, but a quick note on the attitudes towards globalization the Middle East: although some Middle Eastern intellectuals welcome the idea and note the benefits of economic globalization for its offering better job opportunities, others have expressed negative attitudes toward globalization in general, and cultural globalization in particular.  It’s been considered an equivalent to “Westernization” and also as a form of imperialism, since the ideas, cultures and institutions that are being spread around the globe are largely originated in the western part of the world.

Starbucks has large presence in Shooting War (after all, it is the “Frappucino” note that saves the day). The story opens with an explosion inside Starbucks in Brooklyn city by a Syrian named Al-Taheri.  Golden seems to have made a deliberate choice of making Starbucks the target of the bombing, considering the demonstrations against Starbucks coffee company held in some Middle Eastern countries.

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I remember a few summers ago in Beirut, I was walking back to my hotel as I bumped into an Iraqi/Kurdish girl that I’ve gotten to know during my stay.  When she saw what was a tall Caramel Frappacino in my hand she was infuriated and went on a long rant about Starbucks supporting Israel and donating a part of its profit to US troops in Iraq, and explained that by merely buying this Frappucino I was contributing in the killing of innocent civilians.  That was when I learned about the campaign against Starbucks that called for boycotting its products. It was a reaction to what Starbucks chairman Howard Schulz had said to a crowd of American Jews on Seattle’s Capitol Hill that the Israeli/Palestinian conflict is fueled by anti-Semitism:

“What is going on in the Middle East is not an isolated part of the world. The rise of anti-Semitism is at an all time high since the 1930’s,” “The Palestinians aren’t doing their job they’re not stopping terrorism.”

This was the response of Yousef Al-Yousef, chairman of Global Peace:

“We are concerned that his [Schultz’s] statements exude Islamophobia and only seek to maintain the myth that the Palestinian struggle is against the Jewish people as opposed to being against an illegal occupation of land and an onslaught of aggression.”

http://www.muslimtents.com/aminahsworld/boycott_starbucks.htm

After sales dropped in Arab countries because of its pro-Israel rep, all six outlets in Israel were closed in April of 2003, while it continued to operate in other Middle Eastern countries. Starbucks spokesperson states that the decision was due to “operational challenges” and was not for political reasons.  This is the link to the full Starbucks article:

http://www.starbucks.com/aboutus/pressdesc.asp?id=976